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’90s Skate Brand No Fear Relaunches In Collaboration With H&M

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Channel the ultimate skater aesthetic with H&M’s newly launched collaboration, in partnership with the recently-relaunched model No Fear.

H&M launched a brand new assortment for Fall 2021 alongside No Fear, the American skate and streetwear model that reached peak recognition again within the late ‘90s and early 2000s. Impressed by the fearless Y2K skater tradition, the marketing campaign additionally stars the all-female, New York-based skate crew The Skate Kitchen, who also star as the cast of HBO’s hit TV show Betty.

The No Fear x H&M assortment faucets into the idea of risk-taking and options a wide selection of unisex athleisure-inspired silhouettes, starting from outsized graphic tees, knitted sweaters, color-block varsity jackets, matching hoodies and joggers, cropped tops, and extra. As for equipment, the brand new launch contains quite a lot of assertion items, like paisley-patterned scarves, canvas sneakers, beanies, and stickers (simply to call just a few). To not point out, the attire line additionally consists of vibrant hues whereas among the co-created items by The Skate Kitchen are available in impartial tones, like beige, khaki brown, washed black, and white.

“It feels wonderful to re-launch No Fear with the collaboration with H&M and co-create some items with The Skate Kitchen,” mentioned Hamish Morjaria, Head of Brand Partnerships and Licensing at No Fear, in an official assertion. “We’re particularly proud so as to add our voice to the following era, encouraging them to be themselves and battle for what they imagine in with a ‘No Fear’ ethos backing them up.”

“Collectively, they communicate up for inclusion with the purpose of a greater and extra equal world Fearless within the face of latest challenges, The Skate Kitchen is prepared to check out new issues and personal it,” added Rachelle Vinberg, a member of The Skate Kitchen. Everyone seems to be scared, however the No Fear mindset is to look worry within the eyes and go for it.”

“We’re thrilled to be collaborating with No Fear and partnering with The Skate Kitchen for this assured, empowering assortment. The silhouettes stability outsized with tighter suits, all with a relaxed, unisex vibe, whereas the graphic logos and refined varsity touches are key,” mentioned Emily Björkeheim, H&M’s Head of Design Divided in a press assertion. “We hope that younger folks all over the world take the message of this collaboration to coronary heart — write your individual guidelines and don’t let worry stand in the way in which of your goals.”

Out there beginning Thursay, Oct. 14, now you can store the No Fear x H&M assortment in shops worldwide and on-line at hm.com. In the meantime, you can too view the marketing campaign, starring The Skate Kitchen’s Rachelle Vinberg, Ajani Russell, Ardelia “Dede” Lovelace, Moonbear, Brenn Lorenzo, and Jules Lorenzo, in additional element, under.

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