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Gucci taps Eurovision’s Måneskin for new Aria campaign

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By way of sexually charged imagery, Italian label Gucci has unveiled its Aria campaign showcasing the posh home’s centennial assortment, starring Eurovision winners Måneskin.

Aria brings Gucci’s equestrian-inspired seems to be and logo-adorned items right into a new mild, by means of a raunchy campaign impressed by Eros, the Greek god of affection. Displayed amongst lounging fashions and BDSM contraptions lay the works of Sigmund Freud, Judith Butler and different books centred round sexual theories and need.

Alongside a star-studded solid, personally chosen by Gucci’s artistic director Alessandro Michele, Italian chart-toppers Måneskin made their mark every adorned in key seems to be from the AW21 assortment. The campaign carefully follows Måneskin’s newest music video for their music ‘I Wanna Be Your Slave’, through which the band can be dressed head-to-toe in Gucci. Now with over 40 million views, the video confirms the band’s thriving success subsequent to their win throughout Europe’s annual Eurovision music contest.

Picture: Gucci, Måneskin

Becoming seamlessly into the rock and roll aesthetic for the Aria season, the band demonstrated a number of genderless apparel that was unveiled earlier within the yr as a homage to Tom Ford’s tenure on the home. A selected focus level fell onto the Jackie 1961 bag as a part of Gucci’s collaboration with Balenciaga that was offered alongside the mainline assortment.

Along with the campaign’s erotic imagery, the Aria video additional develops the model’s commentary on sexual urge for food and fetishism for luxurious. Targeted on the ‘Ontology of Need’, separated into 5 components together with androgyny, eros, physique, garments and philosophy, the video narrates completely different areas of devotion and lust, delving into complicated themes surrounding id and erotic yearnings.

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