The pictures present Campbell with cropped hair and a fierce gaze that shoots proper by way of Rodriguez’s lens. Whereas the gathering options lime greens, oranges, and silvers, right here coloration is stripped away to give attention to silhouette and depth. Oliver references traditional Inez and Vinoodh pictures as a touchpoint—the images that made him fall in love with style.
As for Hood By Air’s style, it’s stronger than ever, refocused on utility and goal. “It’s primarily based, actually, on the wardrobe of what we’ve been carrying inside the hibernation part: The leather-based pants, the leather-based jacket,” Oliver says. “I actually felt this uniform was essential. This concept of units. This factor that evokes a little bit of separation from everybody, however then additionally lets you appear like you’re part of one neighborhood,” he continues. “I assume it’s within the angle of what a subculture could be, however now it’s a bit extra refined to be extra like a uniform.”
He says the brand new HBA uniform is much less about messaging and extra concerning the physicality of a garment, its closeness to your physique, and the best way its zippers and snaps transcend fashion and push into operate. You may think about the sensuality and thrill of shifting by way of the world in Oliver’s new leather-based jacket, hyped up and cropped, or slipping into leather-based trousers with exaggerated pockets on the hips. Clothes with a goal—and that goal is you.
The remainder of Hood By Air’s Prologue assortment will likely be supported by related campaigns, each images and movie. “I don’t wish to say an excessive amount of,” Oliver demurs. “There’s extra to come back, however for positive this was a extremely pure place to begin. We’re going to take folks on a journey by way of this prologue.”