The luxury lingerie model is floating into the class with “Coloration Scents,” or fragrances that correspond with totally different coloured innerwear items in seasonal hues. The inaugural scent, the Cosabella x Litoralle Aromatica No. 1 Sole, a partnership with Los Angeles-based perfumery Litoralle Aromatica, makes its debut right this moment, with a brand new fragrance and matching lingerie set anticipated to launch every season.
“Affiliation of shade is essential to human well-being. It’s science,” Guido Campello, co-chief govt officer and inventive director at Cosabella, advised WWD. “All of us affiliate colours with happiness, consolation, willpower, ardour and success. Whenever you open your underwear drawer within the morning you decide your shade inspiration for the day. Why ought to we not be doing the identical with our fragrances?
“Being the colour model closest to the pores and skin, we completely noticed a necessity to inform the story of shade on the pores and skin with a sensorial expertise,” Campello continued. “Cosabella was the primary intimates model to carry shiny colours to ladies’s lingerie. Since now we have been the main shade model in intimates for almost 40 years, we’re at all times on the lookout for methods to indulge our clients in our shade story and seasonal launches.”
He added that Cosabella determined to associate with Litoralle Aromatica, the artisanal perfume model owned by Capsule Parfumerie, due to its deal with natural, pure substances.
“At Capsule Parfumerie, I conceptualized our Litoralle Aromatica line drawing inspiration from the romance of the Mediterranean shoreline,” mentioned Linda Sivrican, founder and lead perfumer at Capsule Parfumerie. “It’s an honor for us to be collaborating with such a longtime model that’s turn out to be synonymous with timeless magnificence within the pursuit of honoring its craft.”
Customers should purchase the fragrances a la carte or in units with matching bras and underwear. The Cosabella x Litoralle Aromatica No. 1 Sole retails at $120. The matching thong combo (the primary version is available in a butterscotch shade) shall be accessible later this month for $130; the bralette, thong and perfume bundle is priced at $145.
The limited-edition units are supposed to correspond with the 4 seasons: spring, summer season, fall and winter. They’re additionally numbered to be collectible; e.g. Cosabella x Litoralle Aromatica No. 1 Sole, Cosabella x Litoralle Aromatica No. 2 Mare and so forth.
The merchandise can be found at Cosabella shops, cosabella.com and choose wholesale companions, resembling lingerie boutique Journelle, which is also owned by Campello and his wife Sapna Palep.
Campello added that there are plans for Cosabella and Journelle to proceed rising their respective beauty classes with candles, genderless skincare merchandise, sexual wellness merchandise and year-round lingerie, perfume and chocolate reward units, amongst different issues.
In February, Journelle launched The Love Field, an assortment of sexual wellness objects. The primary field set, which launched within the weeks main as much as Valentine’s Day, included scented candles and matching therapeutic massage oils.
“It was wildly profitable. We offered out of our preliminary portions inside the first three weeks and are virtually offered out once more even with replenishment,” mentioned Sapna Palep, who can be a board-certified dermatologist in New York. “We’ve determined to proceed The Love Field year-round to satisfy the demand of consumers, wanting to make use of a subscription mannequin to advertise discovery and sexual training throughout lingerie, toys, accessories, oil, candles, perfume and different types of magnificence.”
Palep added that every month could have a theme (March is bridal), with consumers ready to select from quite a lot of lingerie items, physique oils, limited-edition intercourse toys, face masks, accessories, together with nipple covers, and different objects beforehand thought to be unmentionable.
“It’s so attention-grabbing, as a result of most individuals don’t notice how all-encompassing sexual wellness is,” Palep mentioned. “It’s a lot extra than simply vibrators.”
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