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Meet The Designers Of The Selects Showroom, Part Three: STUDIO Okay, NEUL, And YOUSER

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The Selects Showroom represents 9 proficient Korean designers, bringing their creations to a world viewers following New York Style Week. As soon as once more, The Each day went behind the scenes with the subsequent technology expertise to speak about their new collections and the story to this point.

Hyunji wears designs by all 9 designers of The Selects showroom (Courtesy)

Subsequent up, we chat to Hye-Jin Hong of THE STUDIO Okay, Cho Sung Jun and Hwang Ji Hyun of NEUL, and Lee Moo Yeol of YOUSER.

THE STUDIO Okay

Hye-Jin Hong of THE STUDIO Okay

When did you launch your model?
2009.

What themes/fashions do individuals know you for?
Actual and surreal, close to future, and self-confidence. Studio Okay is a model that pursues a pleasing creativeness of the
close to future.

The place do you discover inspiration on your designs?
We design garments based mostly on ideas impressed by vital social and cultural phenomena of the modern, and course of them so that customers can get pleasure from and perceive them. We’re primarily impressed by acquainted and new issues, the every day lives we belong to us. Particularly, not too long ago, we’ve got been impressed by taking a look at Seoul, town we reside in, and the individuals dwelling in it with a brand new perspective.

What’s the key to your model’s success?
Being a future-oriented model, however with design that’s primarily fashionable, easy, and wearable. We expect our clients come again to us and to our model as a result of they will discover a distinctive and complicated model that’s completely different from others; with witty particulars which are snug to put on.

What’s been a spotlight for the model?
There have been numerous moments for the reason that model was launched, however we predict the Spring Summer time ’18 and Fall Winter ’18 collections had been a spotlight for us and our clients. The real-time augmented actuality runway exhibits, which had been held with moveable gadgets utilizing four-channel holograms, at the moment are acquainted applied sciences, but it surely was the primary fusion of vogue and expertise at Seoul Style Week at the moment, so these had been large alternatives to advertise our model.

What’s subsequent for the model?
Presently, quite a few technological advances are creating new requirements and objectives for vogue, and shoppers’ every day lives are altering according to these adjustments of the occasions. THE STUDIO Okay needs to assist our clients categorical their very own excellent photographs in numerous and particular methods by way of our garments.

NEUL

Cho Sung Jun and Hwang Ji Hyun of NEUL

When did you launch your model?
2016.

What themes/fashions do individuals know you for?
Distinctive model and colours of crossover impressed by occidental and oriental.

The place do you discover inspiration on your designs?
We’re usually impressed by our journey of life, books, and exhibitions.

What’s the key to your model’s success?
We expect we’ve got clear identities and visible sensitivities. And each season we tried to turn out to be extra sustainable model which many consumers requested in today.

What’s been a spotlight for the model?
Story telling about our “WOMAN (MUSE)” in every assortment.

What’s subsequent for the model?
Be sustainable! Be international!

YOUSER

Lee Moo Yeol of YOUSER

When did you launch your model?
In 2011. I started to introduce the model abroad in 2015.

The place do you discover inspiration on your designs?
I’m primarily impressed by media, films, and cartoons. Since childhood, I’ve additionally preferred Japanese animation, sci-fi novels, music, and artwork genres.

What’s the key to your model’s success?
It’s too early to say it’s successful! Nonetheless, it’s sure that the achievements I made weren’t made on my own. Subsequent to me, there’s at all times an excellent workforce and companions. Even when I succeed sooner or later, I need to be with them. We’re answerable for our work and have lots of delight for the inventive work

What’s been a spotlight for the model?
There have been many moments when the model shone, however the Spring Summer time 2020 season present after I debuted in Milan was essentially the most memorable. It was much more sensible as a result of I used to be invited to the present at Digital camera Moda after successful the Woolmark prize.

What’s subsequent for the model?
Though we’ve got showrooms in Paris and China, there are lots of restrictions on abroad actions. After the pandemic, we are going to actively promote abroad. We’ll introduce the gathering in Paris from 2022 and I’ll attempt to present our assortment in additional nations and shops.

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