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New clothing brand to celebrate African identity

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The Herald

Senior Arts Reporter 

All is about for the Zorah West launch, a brand new clothing label courtesy of businesswoman Sharon James of Fashion CabinZw, which specialises in furnishings and inside design. 

The launch is that this Saturday at Cafe Espresso in Avondale and can run below the theme “African Magnificence Ingenuity” in a bid to promote the African tradition and identity.

James advised The Herald Arts that she was completely satisfied to pursue her dream of proudly owning a clothing label.

“I’ve at all times had a factor for artistic trade and my past love was vogue which I interchanged with some music expertise earlier than venturing into furnishings design with Fashion CabinZw.

“I’m completely satisfied to be venturing into clothing design full time with Zorah West and I shall be formally launching the style home this Saturday in Avondale, Harare.”

The brand new enterprise will see the fashionista  unveiling a brand new clothing vary that celebrates Africanness.

“Zorah West is bringing a complete new dimension of native vogue by way of infusing each African and Western really feel,” stated James.

“Zorah West shall be promoting each inventory and designer garments  and the launch is about to announce our arrival and unveiling of our distinctive clothing designs.”

James, who was not too long ago named within the 50 below 30 rising leaders class of 2021 by fidelity firm Gumiguru, stated she was bringing self delight and a style of sophistication by way of her clothing vary.

“Our hope is to deliver a proudly Zimbabwean cum African really feel by way of vogue with a world enchantment that may compete with different clothing labels internationally.” 

A few of the audio system to grace the launch of the clothing home embrace vogue advisor Florence Rupapa of Pattern-Zone Outlined Put on and legal professional and entrepreneur Arthur Marara.

Visitor of honour is widely known businessman and Nash Paints Group chairman Tinashe Mutarisi, who is predicted to formally unveil the brand new vogue home, with soulful musician Mwenje Mathole offering leisure. 

Quite a lot of established enterprise individuals, fashionistas and socialites are anticipated to grace the launch. 

James, who’s concerned in quite a lot of charity actions by way of her Girls’s Cabin, stated she can even use the style home enterprise to empower fellow girls.

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