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Pacsun Launches Dedicated Gender-Neutral Brand

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Celebrating the launch of its gender-neutral assortment Color Vary, Pacsun hosted an occasion at its retailer in downtown Los Angeles with visitors comparable to Willow, who was wearing a number of the brand new items.

Tuesday, September 14, 2021

Pacsun launched its first totally devoted gender-neutral assortment, Color Vary, that includes t-shirts, sweatpants, cargo, and slim-fit pants in stable and tie-dye prints for adults and youngsters.

Color Vary additionally furthers Pacsun’s intent to convey extra environmentally pleasant and sustainable merchandise to shoppers. Each bit within the assortment is comprised of natural cotton and all materials are eco-friendly and comprised of partially recycled and natural yarn.

For the launch, Pacsun hosted a livestream purchasing expertise with influencers Zendaya Taylor and Reilly Patton, adopted by a bigger occasion for all ages that featured chalk artwork impressed by the brand new assortment. Occasion attendees have been additionally in a position to catch a reside efficiency by musician, mannequin, and activist Willow, who wore items from the Color Vary Marketing campaign.

“Music has all the time been a means for me to precise myself and actually be in my ingredient,” Willow stated. “To carry out in an intimate setting at Pacsun’s DTLA retailer in celebration of the Color Vary launch fills me with the utmost gratitude. A group meant to encourage folks to precise themselves via vogue in a means the place gender is not an element and there may be larger give attention to being type to our planet.”

Together with the brand new assortment, Pacsun is operating a “Life in Color” social-media marketing campaign specializing in microinfluencers. Every content material creator will reply questions on their passions and inspirations along with sharing what they like about themselves, go-to outfits, and the way they attempt to make a distinction of their communities.

Pacsun beforehand unveiled its gender-neutral store in September 2020. Extra just lately, Pacsun launched a devoted children class that featured a full vary of gender-neutral items. The Color Vary assortment is obtainable on the Pacsun website and is obtainable in retailer at choose areas. Costs for the gathering vary from $20 to $60.

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