PacSun and critically acclaimed performer and trend icon A$AP Rocky just lately got here collectively to work on a trend partnership. The specialty retailer introduced that A$AP Rocky can be its first-ever visitor inventive director and has launched all-new merchandise.
“This partnership is particular to me as a result of it’s a collaboration that mixes my roots, A$AP Worldwide, and a few of the most revered heritage manufacturers which have roots in each the sportswear and life-style worlds,” Rocky stated. “Along with PacSun, we can be releasing a number of limited-edition collections which are each nostalgic and ahead on the identical time.”
A$AP Rocky’s first collaboration with PacSun is a Vans and Russell Athletic capsule assortment that features each traditional footwear and attire. The Vans capsule assortment consists of two types of the Outdated Skool Silhouette consisting of black-canvas and white-leather colorways with the addition of flame decorations on the aspect.
The Russell Athletic capsule is made up of 4 traditional types the American sports activities heritage model is thought for—T-shirts, shorts, pullover hoodies and sweatpants. The items are created from premium-cotton jersey fleece and have an allover cranium print with a novel distinction sew element. The gathering is available in black, white, rust, vibrant blue and inexperienced.
“Our neighborhood of shoppers is on the lookout for one thing sudden that elevates their each day expertise and lets them specific their private fashion. No person bridges the hole between excessive trend and streetwear like A$AP Rocky,” stated PacSun Co–Chief Government Officer Alfred Chang. “We’re proud to welcome him to the PacSun household and are energized about making his concepts a actuality that may be shared [and worn] by hundreds of thousands and lead a worldwide fashion dialog.”
The launch of the product can be celebrated with an unique quick movie directed by Aisultan Seitov and Rocky that includes a new unreleased track by the musical artist. Comedy movies together with “Richie Wealthy” and “Clean Test” served as inspiration for the movie, which was shot in Beverly Hills and was just lately launched by way of PacSun’s social channels.
Over the following 18 months, A$AP Rocky will oversee designer collaborations, model campaigns and in-store activations to help the launches in each the DTLA and SoHo shops whereas additionally driving a brand new wave of premium streetwear and elegance to the L.A.-based multi-brand retailer.
“It has been an inspiring, inventive course of for our staff to work alongside A$AP Rocky for the previous 18 months,” stated the president of PacSun, Brieane Olson. “The design course of working with Rocky has actually allowed the PacSun model, which has all the time been constructed on youth tradition, to attach design innovation with what is going on from a cultural perspective and translate that into coveted distinctive product choices and design collaborations for our shopper.”
Each collections are at present out there at Pacsun.com and greater than 200 shops nationwide with the Vans assortment in sizes 4–13 and starting from $100 to $130, and the Russell Athletic assortment in unisex sizes XS–XL and starting from $40 to $90.