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Pure Balanxed founder talks offering clothes — and community

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Canadian clothes model Pure Balanxed is about greater than style.

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Canadian clothes model Pure Balanxed is about greater than style.

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In response to founder Allie Duf, the model can be about offering a way of consolation — and community — for individuals who would possibly want it.

“It began as an natural concept to be a community/secure area for girls to be their true selves and really feel much less alone on this planet,” Duf says. “The concept got here to me once I was in therapy for my consuming dysfunction, and it has since advanced right into a clothes model.

“I had this concept to start out a clothes model that supplied each consolation and easy fashion and additionally included one thing particular only for the wearer. By means of my struggles, Pure Balanxed got here to life.”

We caught up with Duf to study extra.

Q. For many who aren’t acquainted, what’s Pure Balanxed?

A. Pure Balanxed is a female-owned and operated gradual style model. All our designs are thoughtfully designed and ethically made in Canada. However, it’s actually greater than a style model — it’s a community!

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Q. What makes it distinctive?

A. One thing so distinctive to us is our affirmation tags — a small however significant element that has change into our signature. They had been created to hold a message of power for these moments it’s possible you’ll want a reminder. They’re seen to the individual sporting our clothes both behind our signature X or behind our measurement labels as a result of I imagine it’s so vital that as girls everyone knows that we’re greater than what a clothes label might describe.

Q. Who’s the goal buyer?

A. Pure Balanxed is for girls from all walks of life. We create items that actually symbolize fashion at all ages and deliver consolation when wanted.

Q. Is there a ‘hero’ product within the vary?

A. I’d say our Traditional Joggers are our ‘hero.’ I’m so happy with our joggers! They act as a do-it-all pant — they provide a lot versatility. I all the time joke that it’s jogger season all 12 months spherical at PB and it actually is, our joggers are light-weight which make them good for an all-season put on. They’re pants that after you attempt them on you’re hooked and want them in each color.

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Q. What extra are you able to share concerning the native manufacturing?

A. Preserving our manufacturing native is so vital to me and a basis of PB that I’m actually proud about. We produce two hours away from our headquarters, which not solely reduces our carbon footprint but additionally makes it straightforward for me to go go to our manufacturing home. I’ve an amazing relationship with our manufacturing home in Toronto, we produce ethically and sustainably that means everybody who touches our merchandise are paid above residing wages.

Q. What’s the worth vary for the items?

A. Our items vary from $74 to $109, our costs symbolize the high-quality materials we use, the seamstresses we work with and the standard and sturdiness we provide. We create items which are made to final and be worn for years to come back.

Q. And, lastly, the place can folks examine them out?

A. You may examine Pure Balanxed out at purebalanxed.com and discover us on all social media channels @purebalanxed I at the moment run every little thing myself so be at liberty to succeed in out; I really like connecting with the PB community.

Aharris@postmedia.com

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