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Sustainable Fashion Brand Meraki and Nat Embodies a Love of Creativity

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A suitcase in hand and a dream on her thoughts, Natalie Koenig, creator of native model Meraki and Nat, packed up her life in Wauseon, Ohio and got here to the bustling metropolis of Denver. Hoping to share her story and progress by way of vogue with others, Koenig created Meraki and Nat in February of 2021. Originating in fashionable Greek, Meraki means “the soul, creativity or love put into one thing; the essence of your self that’s put into your work.” Koenig felt a reference to this phrase when scrolling by way of her Pinterest feed and knew it was meant to be her model.  

Rising up, Koenig was very persistent when she performed basketball in school. “I used to be by no means the strongest or tallest, so I needed to work laborious on different talent units that may permit myself to face out,” Koenig mentioned. She attended Grand Valley State College in Michigan, the place she performed basketball and studied biomedical sciences in hopes of pursuing a profession within the medical subject. 

By her senior yr of school, she developed a new dream: to vary her type and share her inventive facet, thus she discovered an outlet by way of thrifting. In April of 2020, amidst the COVID-19 pandemic, Koenig taught herself how one can sew. “I by no means actually knew what would come from educating myself how one can sew, I simply knew that it was one thing I used to be captivated with, and one thing that introduced me a lot of pleasure and peace,” mentioned Koenig. 

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As soon as Koenig began thrifting, she embraced standing out and standing in opposition to trending clothes. “I went from basing my type on model names [and] tendencies to basing it on what made me really feel most snug, what allowed me to precise myself,” Koenig mentioned. She encourages others to seek out their distinctive type and stand out within the crowd. 

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In search of a contemporary begin, Koenig was lured to Denver’s surroundings. “Having each the downtown huge metropolis really feel and an escape to be in nature actually attracted me to Denver,” Koenig defined. She started thrift purchasing in all areas and fell in love with turning into a reseller. 

In the case of creating the distinctive type of Meraki and Nat, Koenig focuses on discovering “vivid colours, pastel colours, loopy prints and patterns,” Koenig mentioned. She additionally believes in not following vogue tendencies. Quite, she believes that vogue is supposed to be distinctive and used to precise your self. 

“Should you really feel good, really feel assured in your outfit, you’ll at all times have the most effective outfit within the room,” Koenig mentioned.

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Since discovering her ardour, vogue has change into Koenig’s emotional outlet, Meraki and Nat is “a model for anybody who has ever felt unseen, unheard, or who battles with psychological sicknesses,” Koenig mentioned. She hopes to create an surroundings for folks to seek out their area of interest and really feel snug of their pores and skin. “I hope I can encourage at the very least one particular person to create one thing new, one thing that represents who they’re whereas detaching from exterior judgment,” Koenig mentioned. 

Having the ability to share who she is thru colours, patterns and materials is a very powerful half of vogue to Koenig. “The truth that a piece I make means one thing to me, and will ultimately imply one thing fully completely different to another person is an indescribable feeling,” Koenig mentioned.

Images By Roxanna Carrasco. and Natalie Koenig

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