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Two labels celebrating the lightness of being

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Can garments make you overlook the boundaries and muddle of on a regular basis life
for a second? Maybe, when one slips into the plissé clothes of Julia
Heuer or gauze shirts of Ala Sowiar.

Whereas plissé and prints are the hallmarks of Julia Heuer’s eponymous
label, and multi-layered and clear textiles are these of Sowiar’s
model Halo Labels, what unites them is their strategy to trend and the
uncommon clothes that emerge because of this.

Neither suppose in phrases of basic trend collections; somewhat, their manner
of working is influenced by their previous research at an artwork academy. The
designs comply with the zeitgeist, however not traits; their clothes are created
by the cautious analysis of supplies and a few years of growing
their very own methods.

The poetry between type and performance additionally lies in the light-weight and
sheer materials. The cuts are easy, an excessive amount of ornament would solely distract
from the essence of the piece. It does not take a lot to have a good time the
lightness of being.

Picture: Julia Heuer AW21

Julia Heuer: Pleated, fancy and pleasure

Julia Heuer creates her whimsical, vibrant prints herself. In truth,
her forte lies in the pairing of patterns and colors. Earlier than founding her
label in 2017, she designed prints for main trend homes at the Swiss
textile design firm Jakob Schlaepfer. Few items of her label are nonetheless
painted by hand, most prints are digitally printed on barely sheer
materials. Primarily based on the Japanese shibori method, Heuer developed her personal
methodology which, in interplay with the prints, offers the clothes their
look and ultimate form.

“Our energy is that we come from a unique place to begin. We did not
actually develop a trend assortment in the basic sense; we labored with
the mixture of print design and shibori, which we delved into,” Julia
Heuer explains. “By doing this, we developed a product that had an
eye-catching characteristic, which was completely different from different merchandise. I do not know
of every other label that mixes prints and handmade plissé on this

Picture: Julia Heuer AW21 NPCLoom.
Photographer: Boris Camara

Heuer first got here into contact with shibori throughout a semester overseas in
Denmark, when she was nonetheless learning at the State Academy of Advantageous Arts
Stuttgart . Ethereal silhouettes that includes
prints and pleats have since develop into her signature fashion and helped the
label develop. The model can now be discovered at locations comparable to Canadian on-line
retailer Ssense, in addition to at US division retailer Nordstrom and
Frankfurt-based boutique Supermercado. A small staff of girls in Estonia
discovered her method and has been serving to her make the clothes ever
since; solely by pleating the clothes by hand can they get hold of their shapes.
Heuer additionally hopes to develop along with her label in order that she will be able to rent extra workers and
have extra time to be inventive herself.

“I wish to proceed to develop – develop in the sense that we will dive
into new methods and broaden our assortment,” says Heuer. “Additionally, the
method of shibori itself presents so many extra alternatives for
growth. My objective is to proceed to create distinctive collections in these

Distribution: Through the label itself

Goal group: Girls aged 18 to 85


Gross sales factors: Primarily boutiques in the US and Japan, but in addition
in Canada, Germany, Switzerland and Indonesia. Heuer doesn’t run her personal

Retail costs: 330 euros for a sleeveless prime as much as a caftan
for 820 euros

Picture: Halo Labels SS21

Halo Labels: Transparency, gentle and textile

A fascination with textiles has accompanied artist Ala Sowiar for an extended
time. When she studied media artwork, she projected her digital works onto
materials. And in her signature gauze shirts, too, the diffusion of gentle
between completely different layers performs an important function. Sowiar found the gauze
material – which is uncommon for clothes – at a flea market and tried to
imitate the see-through impact, which fascinated her.

“I used to be all the time triggered by transparency. I’m very interested in this
thought of haziness and fluidity that transparency brings, additionally the manner that
gentle diffuses on a textile, when it’s clear,” Sowiar explains.

Her tactile shirts want as many as 4 layers of delicate gauze on one
facet. Solely then does the materials, which is in any other case utilized in drugs or
bookbinding, develop into wearable as a garment. Sowiar dyes the gauze by hand.
To work sustainably, she begins with the lightest color and ends with the
darkest. Combining completely different colored layers creates the matte shimmer on
the surfaces of her best-selling design.

Picture: Gauze shirt by Halo


For her different clothes, the designer works lots with deadstock materials,
and her gender-fluid collections are created intuitively. She designs her
collections in her studio in Berlin, and the items are made by a
two-person staff in Poland. She sees her model Halo Labels, which takes its
title from the English phrase ‘halo’, persevering with in the future with boutiques
with comparable values and herself as an artist.

“I do not see myself operating a giant enterprise, I would somewhat keep linked to
the creative discipline. And possibly even broaden my creation a bit of bit extra
into artwork,” Sowiar says. She would favor to run a number of tasks, like her
trend line, and make artwork objects or movies alongside it. “I’m grateful
that having a trend line additionally allowed me to do different tasks that
revolve round this universe, textiles and trend. I might like to broaden
a bit extra as an artist, I believe which can be two areas that might all the time

Distribution: Through Ala Sowiar

Goal group: Ladies and men

Stockists: Principally boutiques in the US and Japan, but in addition
Australia. Two-thirds of gross sales at the moment come from its personal webshop.

Retail costs: 89 euros for a t-shirt as much as 179 euros for a

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