Breaking News

Vancouver-based clothing brand pushes for good style and social change

0 0

When Kate Pierre got down to create her personal trend line, she knew she wished it to be about extra than simply good style.

Article content material

When Kate Pierre got down to create her personal trend line, she knew she wished it to be about extra than simply good style.

Commercial

Article content material

“I solely use BIPOC fashions in photograph campaigns as a technique to normalize our faces throughout the trade,” the Vancouver-based designer and proprietor behind the brand Kate&Frances says. “As a girl of color, I like to see faces like mine and I wish to present that illustration does really matter, as a result of, to cite Issa Rae, ‘You possibly can’t be, what you possibly can’t see.’”

Along with inclusive promoting, the road provides a curated collection of regionally manufactured, made-to-order clothing. We caught up with Pierre to be taught extra.

Q. For individuals who aren’t acquainted, what’s Kate&Frances?

A. Kate&Frances is a sustainable trend brand primarily based in Vancouver. I began the brand as a result of I couldn’t discover the style of clothing I wished to put on, after shifting to Vancouver in 2013. And, after working within the trend trade for 20 years, I made a decision to only do it!

Commercial

Article content material

The brand is constructed across the principals of id, self-expression and illustration. Figuring out who you might be — or having the curiosity to discover — having a wardrobe that’s versatile to have the ability to categorical who you might be on any given day, and normalizing Black, Brown and BIPOC faces within the trend trade. Each in entrance of the digicam and behind the scenes.

Q. Is there a narrative behind the identify?

A. Sure! My first identify is Kate and my center identify is Frances. I consider that all of us have two components to us. Our ego and our self. I simply occur to call mine Kate and Frances. They’ll bicker and argue and disagree however as I create, these two work collectively. The outside is the Kate that individuals see and hear, and the interior is Frances who’s extra introspective and intuitive — the half that’s hidden.

Commercial

Article content material

Collectively they create these silhouettes which can be basic — and possibly a bit completely different than what we’re used to seeing in mainstream trend. The designs are easy from first look, however when you look additional, you see the complexity and thought that goes into each bit.

Q. Who’s the goal buyer?

A. Our clients differ tremendously. People from mid-to-late 20s as much as 65-plus. From company workplace employees to self-employed entrepreneurs. Our clients love the small-batch manufacturing and limited-edition items, and they love that they’re made right here in Vancouver. Our clients come from throughout Canada, as they search for sustainable manufacturers that match their aesthetic.

Q. What makes the brand distinctive?

A. Our voluminous silhouettes present perform and consolation so the wearer can go about their day and really feel good about themselves. If you put on a garment that’s too tight, or you possibly can’t increase your arms above your head, you are feeling a bit ‘off’. As a result of all of us match a lot into our day, and our minds are busy, serious about your clothing is only one much less factor that it’s important to do. that you would be able to step into any state of affairs in a Kate&Frances piece, so you possibly can think about getting the duty finished and nonetheless look good!

Commercial

Article content material

We additionally incorporate zero-waste sample drafting strategies, which implies that there’s much less textile waste throughout the manufacturing course of. Mixed with making to order and utilizing deadstock materials, this ensures that we’re lowering the quantity of textile waste throughout manufacturing and additionally the quantity of leftover inventory at every season.

Kate&Frances doesn’t run in seasons. As a result of we make to order, all our items can be found at any time. Our types are designed season-less in order that the wearer can proceed to put on these items season after season.

Vancouver-based fashion brand Kate&Frances focuses on inclusive, sustainable fashion.
Vancouver-based trend brand Kate&Frances focuses on inclusive, sustainable trend. Kate&Frances

Q. What’s the value vary for the items?

A. Costs vary from $119 to $449.

Q. Lastly, the place can folks test it out?

A. Our web site, Kateandfrances.com is the place all our items can be found, and will even checklist our future pop-up shops or markets.

Aharris@postmedia.com

Commercial

Feedback

Postmedia is dedicated to sustaining a full of life however civil discussion board for dialogue and encourage all readers to share their views on our articles. Feedback could take as much as an hour for moderation earlier than showing on the location. We ask you to maintain your feedback related and respectful. Now we have enabled e-mail notifications—you’ll now obtain an e-mail in case you obtain a reply to your remark, there’s an replace to a remark thread you observe or if a person you observe feedback. Go to our Community Guidelines for extra data and particulars on methods to modify your email settings.

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Leave a Reply

Your email address will not be published. Required fields are marked *