It began in a fairway bunker in Hawaii.
It was the day after Thanksgiving in 2018 and rap artist Macklemore was having fun with some down time along with his household, supervisor Ben Secord and a few of his closest associates. Positioned behind the home they have been renting was a golf course.
After some incessant pestering, Macklemore was lastly peer pressured into enjoying his first spherical of golf. Whereas he didn’t share his good friend’s enthusiasm, his plan was to get by means of the primary 9 holes earlier than discovering a viable excuse to depart. After hitting a home on his first shot, and hacking his approach by means of a international Hawaiian course, he then discovered himself in a sand lure.
Pissed off and able to go away, he grabbed a 5-iron. He swung and related pure to the amazement of each himself and his associates. He remembers the crisp sound, the sensation and flight of that shot, as a result of it relaxed him. All of the frustration that had been constructing to that second have been left in that bunker and he lastly started to take pleasure in himself. After they’d completed, he couldn’t wait to play once more.
That one shot spawned a fascination that has since grown into a brand new discovered ardour for golf.
“It’s all I wish to do,” he says. “There’s simply this dopamine rush once you hit golf shot. The psychological sharpness that it takes, the current nature of 1 golf shot at a time, not getting too far forward of your self, not desirous about the rating, however simply being current. It’s a whole, holistic, psychological and bodily expertise that I simply love. Golf has utterly modified my life for the higher.”
On week, he can get in 4 rounds. Whereas the pandemic stunted the completion of a music mission he had began to work on, it has allowed him much more tee occasions and high quality time at house to spend along with his spouse and two daughters. The infamous gloomy climate of his hometown of Seattle doesn’t deter him both. The Golf Channel is usually on within the background when he’s house, so even when he’s not enjoying, he’s nonetheless consuming the game.
By means of touring, he’s gotten the chance to play on numerous programs all around the world. Given how a lot he had grown to like his time on the inexperienced, he start to seek out an enormous element that annoyed him much more so than these first few swings again on that course in Hawaii. Regardless of the place he performed, he observed that everybody dressed the identical.
Rising up within the Capitol Hill neighborhood in Seattle, Macklemore’s first experiences in trend have been buying at second-hand shops due partially to his admiration for previous classic golf trend. From Chi Chi Rodriguez’s straw hats, Payne Stewart’s knickers tucked into his argyle socks, to Arnold Palmer’s cardigans; Macklemore all the time admired their private fashion and located consolation in standing out.
How might he absolutely take pleasure in his newfound love if he’s sporting the identical outfit as Joe Public on gap 9?
“I’m going into all these pro-shops and golf shops and it’s like all these guys have on the identical polo and it’s so boring, primary and cookie cutter,” he stated. “I couldn’t stand out if I attempted to.”
He knew that there needed to be golfers on the market that felt the identical as he did. In seeing that void for individuality, Macklemore questioned if he put his time, sources, and inventive power absolutely into the design course of, might he produce top-quality attire that not solely made him really feel utterly snug on the inexperienced, however that he might additionally put on casually away from it?
The idea of Bogey Boys was born.
After a yr and a half of sampling, designing, poring over all of the small particulars such because the stitching of the embroidery, all the way down to the crop of the pants, Season One of many Bogey Boys golf attire and way of life model launched final week solely at bogeyboys.com.
Given the final stigma of golf being a wealthy, previous white man’s sport, Macklemore braced for some awkward stares and snide feedback on the programs when he started to put on his early testing samples of the attire. What he obtained as a substitute was a number of inquisitive conversations and complimentary remarks about his new threads, which let him know that there was numerous room for development within the sport from each a stylistic and inclusion standpoint.
He’s hoping that what he’s doing with Bogey Boys helps to additional convey new power and extra various contributors to golf.
“Golf dates again to an period of this lengthy lineage of this unique boys membership,” Macklemore says. “That’s not what this sport is about. This sport is about camaraderie, getting exterior, spending hours with your folks or household, having enjoyable, and getting exterior of that field that this sport has been caught in. It shouldn’t be such a stuffy sport.
“We hope to make use of this platform to open the floodgates, to verify it’s accessible to all folks. Clearly, it’s an expensive sport however there are methods round that,” he continued. “There are nice native municipal programs all through the nation, and I feel that’s one thing Bogey Boys goes to be centered on within the months and years to come back — how can we as a model get extra folks concerned, get extra youth concerned, and assist guarantee that whoever desires to play this sport has the entry to take action?”
Whereas Season One is already proving to be an early success with a number of objects promoting out shortly and garnering optimistic suggestions, Macklemore is proud and says he’s even happier with how Season Two is coming alongside and is anxiously waiting for what’s in retailer for Season Three. He would like to work with an up and coming golfer on the Korn Ferry Tour or somebody not fairly but established on the PGA Tour that aligns along with his imaginative and prescient for Bogey Boys. However for now, he’s having fun with making cool garments that he additionally likes to put on.
When he talks about golf and all of his inventive concepts to assist proceed to develop the game, it’s simple to overlook that he has solely performed the sport for a few years. Macklemore considers it surreal and just a little bit silly that he’s already competing in PGA occasions. Regardless of his rating, the calm and pleasure that the sport brings him replaces any nerves he has about having his pictures broadcasted stay on T.V. to tens of millions.
It’s that unwavering ardour in why he feels this way of life model will resonate past the membership homes and proceed to assist the game attain new audiences.
“That is one thing that’s not only a flash within the pan second for me,” Macklemore says. “It’s not simply let me get in for a yr or two, and it’s positively not pushed by cash. It’s pushed by pure love for this sport and the place we will take it stylistically and that’s what Bogey Boys goes to do.”